Trust is essential in mental health treatment, and SD Ketamine Clinic understands this well. As one of the first providers in the area of ketamine infusion therapy for individuals facing depression, PTSD, chronic pain, and more, they identified a crucial need: their brand needed to reflect the dedication and care they provide. With new ownership, they saw an opportunity to change perceptions, combat stigma, and establish a more compassionate, professional presence that meets patients where they are—with empathy and credibility. That's where Strategie stepped in to help.
SD Ketamine Clinic faced dual challenges: an outdated brand and website that didn’t reflect the warmth and care at the heart of their practice, and widespread misconceptions about ketamine therapy. Overcoming skepticism required more than a visual refresh—it demanded a full brand repositioning rooted in education, trust, and approachability.
They needed a brand and website that could bridge the gap between medical expertise and heartfelt care, empowering patients to feel safe, informed, and supported in their healing journey. Strategie was engaged to lead this transformation.
We started with several conversations to unpack the clinic's values, patient experience, and unique differentiators. What emerged was clear: SD Ketamine is more than a clinic. They are a beacon of hope for those navigating some of life’s hardest moments.
The first step was redesigning their logo. We presented two updated logo concepts, each embodying their core values of hope, healing, and transformation. Both logos used earthy tones—greens, browns, and creams—to create a calming and inviting atmosphere while maintaining a professional, polished appearance. The rounded fonts and minimalist design reinforce the approachable nature of their care, making their brand more relatable and human.
One of our favorite details was the logomark—a modern, abstract "SD" design that also represented a journey, much like the arc of a rainbow. The logo symbolizes the transformation from a storm of struggle to the hope and light that come with recovery. It represents the clinic’s mission of guiding individuals through difficult times and leading them toward healing and hope.
With the visual identity in place, we then focused on rebuilding SD Ketamine’s website. We knew the website needed to be more than just an informational tool—it had to be easy to navigate, answer important questions, and remove the fear from potential clients seeking treatment. Our goal: make every touchpoint an opportunity to build trust.
We designed a website that leads with empathy rather than fear, offering clear, concise information about ketamine therapy and what clients could expect during their journey. The messaging focused on hope and healing, ensuring that visitors felt supported and understood as they explored the option of ketamine treatment.
The updated website now offers a seamless experience where potential clients can find the answers they need, schedule consultations, and learn more about the clinic’s personalized approach to treatment.
“Taking over a Ketamine Therapy Clinic meant more than just continuing a service—it meant breaking stigma, building trust, and educating the community about a powerful, emerging treatment. We knew we needed a marketing partner who understood not just digital strategy, but the sensitivity of mental health care. And that’s exactly what we found. We found Tanna and Sara with Strategie marketing.
From day one, Strategie immersed themselves in understanding our mission, our approach to care, and the specific challenges of launching a wellness clinic in a rapidly evolving field. They helped shape our brand to be both professional and approachable—highlighting the clinical credibility of our treatments while conveying empathy and warmth. Every piece starting with the customized and well thought out logo made us feel unique and confident in our journey. If you are looking for a competitive advantage call Strategie for you marketing services.
They built our entire online presence from the ground up: a sleek, user-friendly website, SEO-optimized content to educate potential clients, and a social media strategy designed to foster community and trust. They also managed marketing tools to reach people struggling with depression, anxiety, PTSD, and chronic pain—focusing on both awareness and education. The experience with Strategie has been tremendous and I would highly recommend their services to anyone. From taking photos to answering after hours calls, the Strategie team is first class!
Tanna and Sara, I am so thankful for you guys. My words could never encapsulate the appreciation and sincere gratitude for your work. I will always be a big advocate for your company because of the effort and support you have shown our clinic.“ —Ransom and Vanessa Jones, Owners
