Blog

From marketing know-how to creative inspiration, our blog is full of practical tips and insights to help you make better business decisions and stand out in your industry.

  • Organic Social Media Still Matters (and Always Will)

    From time to time, people ask us “Is organic social media even worth it anymore?” Our answer? Yes. A thousand times yes. Paid ads have their place in helping to…

  • Close-up of a phone screen showing a folder of social media apps.

    Boosting Posts Vs. Social Media Ads

    You're an admin on a social media business page, and it looks so easy! All you have to do is click that "boost" button, go through a few steps and…

  • People collaborating on a computer.

    Effective Blogs, Ad Copy and Social Media Captions

    When writing blogs, ad copy and social media captions, the first thing you need to forget is yourself. When writing blogs, ad copy and social media captions, the first thing…

  • Close up image of a computer screen open to a website.

    Get More Out Of Events

    Does your business set up a booth at local events to get in front of new customers and educate the public on your products/services? Does your business set up a…

  • Brand photo of LivWell showcasing brand transformation.

    LivWell’s Brand Transformation Story

    What do you do when your brand loses its identity? For LivWell, the answer was clear: start fresh. Originally Sanford Profile, the business franchise changed hands several times over the…

  • Someone scrolling on an Instagram account while also having their computer open to a website.

    The Power of Social Proof

    Regardless of how long you’ve been in business, you have heard or read about the importance of getting reviews from your customers. Regardless of how long you’ve been in business,…

  • Image of a woman working on a computer highlighting the $10 billion advertising spend in the election.

    Why Marketing Is Different In An Election Year

    Election years bring a unique set of challenges and opportunities for marketers. We have some tips to help you cut through the election noise and compete with election ads. Here’s…

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