What do you do when your brand loses its identity? For LivWell, the answer was clear: start fresh. Originally Sanford Profile, the business franchise changed hands several times over the years. Despite these transitions, the new owners remained a constant presence; they had been with the business since its inception.
When the opportunity arose to claim control of the business and the brand, the owners took the opportunity. This new chapter allows them to bring a fresh approach to weight loss, including offering GLP-1 drugs. But what truly sets LivWell apart is its focus on nutrition—a crucial component for individuals using these medications.
When the LivWell team approached Strategie, they were facing a significant hurdle. The frequent rebranding had left their audience confused. Many didn’t understand who they were or what they did anymore, and this erosion of brand trust made marketing an uphill battle.
LivWell needed clarity, consistency, and a fresh identity that reflected their values and expertise. That’s where Strategie stepped in.
Strategie began with a brand strategy session with LivWell’s owners to uncover their vision and mission. From this, they presented five brand concepts, with the owners ultimately choosing "LivWell," a name that embodies their goal of promoting healthy living.
Strategie then developed a cohesive visual identity, including colors, fonts, and a logo, while designing an intuitive website that enhances customer trust and engagement.
The new LivWell brand extended to physical spaces with custom signage and décor across all locations, creating a welcoming environment for customers.
To announce the rebrand, Strategie implemented a comprehensive marketing rollout through social media, digital ads, email, and PR, successfully attracting both loyal and new clients.
