Climate Systems, Inc. has built its reputation on a culture of innovation and exceptional customer service. Specializing in HVAC solutions for commercial clients, their commitment to safety, sustainability, and trusted partnerships has earned them a respected place across the state of South Dakota.
Having proudly supported Climate Systems with ongoing marketing initiatives such as social media, email marketing, and general marketing strategy, Strategie was excited to deepen the partnership with a light brand refresh and a completely redesigned website — two essential updates to reflect the company’s growth and future-forward direction.
Climate Systems had strong brand recognition in their market, but their visual identity had not evolved in over 15 years. The existing brand, while familiar and trusted, felt dated and did not fully capture the company’s current scale, values, and innovative mindset.
In addition, their existing website had become a limiting factor. With outdated design and limited functionality, it lacked the flexibility to support future growth, better serve prospective clients, and attract top talent to its expanding team.
The challenge was clear: modernize the brand and digital presence without losing the essence of what made Climate Systems trusted by so many.
Strategie approached the project with respect for Climate Systems' legacy while infusing modern energy into the refresh.
The visual identity was thoughtfully updated to balance tradition with innovation. We retained core elements that made the brand recognizable while introducing refined typography and a more modern color palette. The refreshed brand honors the company’s heritage while positioning them as forward-thinking leaders in commercial HVAC solutions.
Our goal with the website was to create a dynamic, easy-to-navigate experience that could grow with the company. The new site delivers an intuitive user experience, showcasing Climate Systems’ range of HVAC solutions, expertise, and company culture. Designed for scalability, it clearly communicates information to clients and recruits while maintaining a sleek, professional look across all devices.
Throughout the process, Strategie maintained close collaboration with the Climate Systems team, ensuring that their voice and values were represented authentically.
“Working with the team at Strategie was a pleasure. Tanna and Sara maintained a detailed and timely schedule to keep us engaged with the re-brand and on target with the project’s timeline. Any time we had any questions they were there to provide valuable insight. We are very pleased with how everything turned out and the feedback we’re getting.“ —Justin Van Kirk, Business Development
