Johnson Law Office (JLO) is not a traditional law firm. As a boutique legal and advisory firm, they work with businesses to navigate complex challenges, optimize operations, and achieve sustainable success through high-impact legal and business advisory services. Their approach is strategic, innovative, and technology-driven.
The firm recognized the need to refine its brand identity to better align with its forward-thinking and detail-oriented ethos. JLO aimed to create a brand that resonates with founders, business owners, and professionals seeking long-term strategic guidance.
Strategie crafted a sophisticated and strategic brand identity for JLO, seamlessly blending professionalism and innovation. Our design approach focused on creating a refined, forward-thinking presence that reinforces JLO’s credibility and expertise:Logo Design: A text-based logo featuring a refined serif font, instilling trust and credibility while enhancing the firm's professional image.Visual Elements: Incorporation of geometric shapes and subtle arrows as visual metaphors for JLO's forward-thinking, systems-based approach. The arrow symbolizes progress, precision, and strategic movement.Color Palette: A rich navy and neutral color scheme that conveys confidence, stability, and sophistication, striking a balance between modern appeal and timeless elegance.
"Tanna and Sara approached our brand refresh with the same level of professionalism, precision, and strategic insight that we strive to bring to our legal work. Their ability to distill complex ideas into a clear and cohesive visual identity was exceptional. It was a pleasure to work with such capable and thoughtful partners."
