High Point Networks, a leading provider of technology solutions, sought to revitalize their social media strategy to better engage with their audience and enhance their brand visibility. The company partnered with Strategie, LLC, a marketing firm renowned for its innovative approach to digital content.
High Point Networks' social media channels were not as consistent or engaging as they would have liked them to be. The company was doing incredible things and transforming their industry in the midwest, however they didn’t have capacity internally to effectively showcase the company's services and industry knowledge.
Strategie undertook a comprehensive overhaul of High Point Networks' social media strategy.
The key components of the strategy included educational content, service-oriented content and engaging reels. Strategie created a content calendar filled with informative posts and updates about High Point Networks' services. This content was designed to educate the audience and demonstrate the company's thought leadership in the technology sector.
The introduction of weekly reels became a game-changer. These short, entertaining videos featured behind-the-scenes glimpses, humorous takes on industry trends, and playful interactions among employees. The reels were crafted to resonate with both existing followers and potential clients, making High Point Networks' brand more approachable and memorable.
The impact of Strategie's approach was substantial:
Increased Engagement: The relatable reels significantly boosted engagement across High Point Networks' social media channels. The frequency and consistency of the reels contributed to a more dynamic and interactive online presence.
Employee Engagement: The reels not only delighted external audiences but also fostered a sense of camaraderie and pride among employees. The lighthearted content created a positive workplace atmosphere and encouraged staff to actively participate in social media efforts.
Enhanced Reach: High Point Networks saw a remarkable 100% increase in Facebook reach, reflecting the broader and more engaged audience attracted by the new content strategy.
"Strategie, LLC has been an invaluable partner in our social media journey. Their dedicated focus on social media has not only saved us a significant amount of time but has also propelled our brand to new heights.
The team at Strategie, LLC excels in crafting consistent messaging across all our social channels, ensuring our brand voice remains strong and cohesive.One of the standout achievements has been their strategic incorporation of reels into our social media strategy. This approach has given our brand a fresh, engaging presence that resonates with our audience, making both our brand and technology more relatable and accessible.
Their expertise and creative solutions have truly made a difference in how we connect with our audience. We couldn't be more pleased with the results and look forward to continuing this successful partnership with them."Strategie, LLC’s targeted social media strategy has successfully transformed High Point Networks' online presence.
By integrating educational content, service highlights, and engaging reels, they have not only enhanced brand visibility but also revitalized employee engagement. This case study underscores the power of creative social media strategies in driving business growth and fostering a positive corporate culture."
