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When writing blogs, ad copy and social media captions, the first thing you need to forget is yourself. Quite frankly, the majority of your customers don’t care about how you feel about your product or service. If you’re going to cut through the noise, you’ll need to put yourself in your audience’s shoes.
StoryBrand has coined “making your audience the hero” as its #1 tip in writing effective copy. Though this sounds simple, it requires some critical thinking and honing in on your ideal customer. Identify who your audience is: How old are they? Where do they live? What are their daily routines? What are their aspirations? What is important to them? What are their problems?
Your brand can serve multiple personas. Go through this process with each persona; it’s time-consuming, but will lay the foundation for your entire marketing strategy.
The information you write down for each persona will tell you which marketing strategies are going to be most effective. Finally, you can start writing your social media posts, ad copy and blogs. When you know who your audience is, you know what messages will be relatable to them.
Your social media posts, ad copy and blogs should be written in a way that your audience will identify with while also guiding them to a solution to their problem. This solution to their problem should be a product or service that you sell.
If this process feels like more than you want to take on, that’s where a marketing company can help. We will do this legwork so you don’t have to and ensure that all of your marketing copy is in sync, builds trust and brand awareness with your customers.
