LivWell’s Brand Transformation Story

When the opportunity arose to claim control of the business and the brand, the owners took the opportunity. This new chapter allows them to bring a fresh approach to weight loss, including offering GLP-1 drugs. But what truly sets LivWell apart is its focus on nutrition—a crucial component for individuals using these medications. LivWell ensures clients achieve their goals safely and sustainably.

The Challenge: A Crisis of Brand Identity
When the LivWell team approached Strategie, they were facing a significant hurdle. The frequent rebranding had left their audience confused. Many didn’t understand who they were or what they did anymore, and this erosion of brand trust made marketing an uphill battle.

LivWell needed clarity, consistency, and a fresh identity that reflected their values and expertise. That’s where Strategie stepped in.

The Solution: Building LivWell from the Ground Up
Strategie began by hosting a comprehensive brand strategy session with LivWell’s owners. This deep dive allowed the team to uncover the essence of what LivWell wanted to represent and who they aimed to serve. From there, Strategie presented five brand concepts that captured different facets of the owners’ vision.

Through thoughtful discussion and careful deliberation, the owners chose the concept that resonated most: LivWell. With a name that encapsulates their mission of helping people live their healthiest lives, we had a foundation to build upon.

Strategie crafted a cohesive visual identity, including colors, fonts, and a logo, to ensure LivWell was instantly recognizable, professional and approachable. The website was designed to be intuitive, making it easy for customers to explore services and offerings while building trust through a seamless user experience.

The Transformation: A Brand That Inspires Confidence
The new LivWell brand didn’t just stay online. Strategie brought it to life in physical spaces with custom signage, window vinyl, wallpaper, and cash wraps for all three locations. These touches created a welcoming, cheery environment where customers immediately feel at home.

To announce the rebrand, Strategie developed a robust rollout plan that leveraged social media, digital advertising, email marketing, and PR. The buzz was undeniable, drawing in both loyal clients and new faces eager to see what LivWell had to offer.

The Results: A Brand Positioned for Success
The impact of LivWell’s rebrand started to steer the business in the right direction. Customers began to trust the brand again, and marketing efforts became more effective. The fresh, cohesive identity resonated with clients, both online and in-store.

Today, LivWell continues to grow its reach, helping more people achieve their healthiest lives with a mix of personalized weight loss coaching, cutting-edge GLP-1 drugs, and expert nutritional guidance. They also have exciting plans for the future - getting into training and even having doctors on staff to help clients through their weightloss journey. 

For Strategie, working with LivWell has been deeply rewarding. Helping a brand that improves lives find its voice is exactly why we do what we do. We’re excited to see LivWell thrive and look forward to supporting them on their journey.

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