New Growth for a Time-Tested Landscaping Company

Madison Lawn & Landscape has served clients through the Midwest’s unforgiving weather for 25 years. As a full-service lawn care and landscaping company, they provide lawn care, landscaping and design services, concrete work, and snow removal, among other offerings. After nearly three decades of operation in the Sioux Falls and Madison areas, Madison Lawn & Landscape grew into a vibrant business. Their online presence, however, was dormant in comparison.

Thankfully, we have a green thumb when it comes to marketing. Strategie partnered with Madison Lawn & Landscape to grow their online presence and build a website that can develop with the time-tested company it belongs to.

Strategie started by meeting with Madison Lawn & Landscape to outline their goals for the new website. With the redesign, they wanted an improved user experience, SEO and AIO optimization, and a modernized appearance while maintaining their current recognizable branding.

With these goals in mind, Strategie completed a full website audit, noting recommended improvements. We recognized a few key pain points, including navigation challenges, disorganization, and site management difficulties. These difficulties also posed challenges for  SEO and AIO management. Informed by our client goals and the site audit, we mapped and reorganized the site content. This particular project did not involve a rebrand, so we looked for ways to incorporate Madison Lawn & Landscape’s branding into a modernized format.

When developing Madison Lawn & Landscape’s new site, improving the navigation was crucial. Strategie restructured the site to include six primary custom pages and multiple supporting services pages. In addition to improving the site’s organization, this robust structure served to support our  SEO and AIO strategy by developing authority and relevance.

With the layout established, we drafted SEO-optimized copy, which involved creating a structured heading hierarchy throughout the site and writing semantic content that reads well to both humans and AI. We collaborated closely with Tiger29 to refine the site’s SEO and AIO.

In the design, we implemented Madison Lawn & Landscape’s original branding and incorporated an additional color into their brand palette. Strategie populated the site with new and existing brand photos and videos to showcase Madison Lawn & Landscape’s work and further establish authority and relevance.

Together, we built a fresh website fit to showcase their lawn and landscaping work. It is easier to manage, simpler to navigate, and rooted in an enhanced SEO and AIO strategy. With the design work and thorough SEO and AIO efforts, the site generated performance improvements across multiple metrics. Compared to June 2025, the newly updated website showed some serious growth in June 2026:

• Average click-through rate (CTR) increased by 283%
• Average search position improved by 24
• Average engagement time increased by 29%

This project is a shining example of how intentional design and a robust SEO and AIO strategy can make a significant difference in website performance.