Driving New Breakfast Customers for Scooter’s Coffee

Grand Prairie Foods partnered with Strategie to support Scooter’s Coffee with a targeted programmatic advertising campaign designed to drive new customers to Scooter’s locations in Omaha, NE and Sioux Falls, SD. Scooter’s Coffee is a national coffee chain that has locations spanning over 30 states. The primary goal was to increase awareness and in-store purchases of Scooter’s breakfast sandwiches, specifically reaching consumers who may not already consider Scooter’s part of their morning routine. The robust data that comes with tracking programmatic and CTV advertising could also provide Scooter’s with valuable insights for future customer targeting and menu choices.

When planning to deploy programmatic advertising for the campaign, Strategie aimed to bring the messaging to the younger demographic we were targeting. We needed to identify trusted platforms for the advertising in order to both reach our audience and boost brand credibility.

With our target demographic in mind, we set about designing the ads, implementing movement into the designs and opting for brighter colors and punchy visuals. During the design period, Strategie faced an additional challenge: Scooter’s Coffee was working through a slight brand refresh. While the changing standards did present some difficulties, we were able to move through the design process by maintaining open communication and adjusting to the new guidelines as needed.

Strategie set to drafting messaging for the campaign, knowing that we would have to balance the positivity of the brand messaging for Scooter’s Coffee and the messaging encouraging viewers to make Scooter’s part of their morning routine.

Strategie deployed a programmatic advertising campaign, which included Connected TV (CTV) placements to reach audiences where they were already spending time: streaming premium content at home. Ads ran across well-known and trusted platforms, including MLB, ABC, CBS News, ESPN, A&E, CNN, TLC, CNBC, and Hulu, ensuring strong visibility and brand credibility. This approach allowed Scooter’s to stay top-of-mind during daily routines while targeting audiences most likely to convert into in-store visits.

As for the ads, we settled on quick, modern, and striking visuals. This meant implementing brief messaging like “Friendly Flavor in Every Bite” or “Start Your Day with a Sandwich and a Smile”, which convey a meaningful message with fewer words. This approach allowed them to fit into their platforms well and catch the fast-moving attention of our target audience. We were also able to include images of their sandwiches.

The campaign delivered standout performance across both awareness and action-based metrics:

• 975,339 impressions
• 1,421 clicks
• 98.79% CTV view-through rate, indicating strong engagement and message retention
• 1,243 verified store visits over a three-month period

One of the most compelling insights was the average conversion window of nine days. Rather than driving only immediate action, the campaign influenced behavior over time, proving that customers saw the ads, remembered them, and ultimately chose Scooter’s over their usual breakfast options.

Beyond driving foot traffic and sales, the campaign delivered valuable audience intelligence that Scooter’s can leverage long-term:

• Demographic insights, including age, gender, and income levels of in-store visitors
• Clear visibility into who is responding to the brand and offers, helping inform branding decisions and food and beverage development
• Location-level performance data, identifying which stores and markets showed the strongest interest

These insights provide Scooter’s with actionable data that extends well beyond the campaign itself, supporting smarter decisions around menu strategy, messaging, and future store expansion.

This campaign demonstrates the multi-faceted value of programmatic and CTV advertising. Not only did it successfully drive new customers into Scooter’s locations, but it also delivered meaningful insights into customer behavior, preferences, and geographic demand. By combining strong creative placement with advanced measurement, Strategie helped Scooter’s Coffee achieve immediate results while equipping the brand with data to guide future growth decisions.