Scooter's Coffee

Driving New Breakfast Customers for Scooter’s Coffee

Grand Prairie Foods partnered with Strategie to support Scooter’s Coffee with a targeted programmatic advertising campaign designed to drive new customers to Scooter’s locations in Omaha, NE and Sioux Falls, SD. The primary goal was to increase awareness and in-store purchases of Scooter’s breakfast sandwiches, specifically reaching consumers who may not already consider Scooter’s part of their morning routine.

Scooters digital advertisement displayed on a smartphone promoting a breakfast sandwich.

Scope of Work

Overview

The campaign delivered standout performance across both awareness and action-based metrics: 975,339 impressions, 1,421 clicks, a 98.79% CTV view-through rate indicating strong engagement and message retention, and 1,243 verified store visits over a three-month period. One of the most compelling insights was the average conversion window of nine days. Rather than driving only immediate action, the campaign influenced behavior over time, proving that customers saw the ads, remembered them, and ultimately chose Scooter’s over their usual breakfast options.

Strategy

Strategie deployed a programmatic advertising campaign, including Connected TV (CTV) placements, to reach audiences where they were already spending time, streaming premium content at home. Ads ran across well-known and trusted platforms, including MLB, ABC, CBS News, ESPN, A&E, CNN, TLC, CNBC, and Hulu, ensuring strong visibility and brand credibility.

This approach allowed Scooter’s to stay top-of-mind during daily routines while targeting audiences most likely to convert into in-store visits.

Execution

Strategie deployed a programmatic advertising campaign, including Connected TV (CTV) placements, to reach audiences where they were already spending time, streaming premium content at home. Ads ran across well-known and trusted platforms, including MLB, ABC, CBS News, ESPN, A&E, CNN, TLC, CNBC, and Hulu, ensuring strong visibility and brand credibility. This approach allowed Scooter’s to stay top-of-mind during daily routines while targeting audiences most likely to convert into in-store visits.

Results

The campaign delivered standout performance across both awareness and action-based metrics:

  • 975,339 impressions
  • 1,421 clicks
  • 98.79% CTV view-through rate, indicating strong engagement and message retention
  • 1,243 verified store visits over a three-month period

One of the most compelling insights was the average conversion window of nine days. Rather than driving only immediate action, the campaign influenced behavior over time, proving that customers saw the ads, remembered them, and ultimately chose Scooter’s over their usual breakfast options.

Beyond driving foot traffic and sales, the campaign delivered valuable audience intelligence that Scooter’s can leverage long-term:

  • Demographic insights, including age, gender, and income levels of in-store visitors
  • Clear visibility into who is responding to the brand and offers, helping inform branding decisions and food and beverage development
  • Location-level performance data, identifying which stores and markets showed the strongest interest

These insights provide Scooter’s with actionable data that extends well beyond the campaign itself, supporting smarter decisions around menu strategy, messaging, and future store expansion. This campaign demonstrates the multi-faceted value of programmatic and CTV advertising. Not only did it successfully drive new customers into Scooter’s locations, but it also delivered meaningful insights into customer behavior, preferences, and geographic demand. By combining strong creative placement with advanced measurement, Strategie helped Scooter’s Coffee achieve immediate results while equipping the brand with data to guide future growth decisions.