What Do You Do When Your Brand Loses Its Identity?

What do you do when your brand loses its identity? For LivWell, the answer was clear: start fresh. Originally Sanford Profile, the business franchise changed hands several times over the years. Despite these transitions, the new owners remained a constant presence; they had been with the business since its inception.

When the opportunity arose to claim control of the business and the brand, the owners took it. This new chapter allowed them to take the company to its current form: a wellness-centered business that brings a fresh approach to weight loss, including offering GLP-1 drugs. What truly sets LivWell apart is its focus on nutrition–a crucial component for individuals using these medications.

When the LivWell team approached Strategie, they were facing a significant hurdle. The frequent rebranding had left their audience confused. Many didn’t understand who they were or what they did anymore, and this erosion of brand trust made marketing an uphill battle. LivWell needed clarity, consistency, and a fresh identity that reflected their values and expertise. They needed a brand refresh with a website to match.

Strategie began by hosting a comprehensive brand strategy session with LivWell’s owners. This deep dive allowed the team to uncover the essence of what LivWell wanted to represent and who they aimed to serve. From there, Strategie presented five brand concepts that captured different facets of the owners’ vision.

Through thoughtful discussion and careful deliberation, the owners chose the concept that resonated most: LivWell. With a name that encapsulates their mission of helping people live their healthiest lives, we had a foundation to build upon.

Strategie crafted a cohesive visual identity, including colors, fonts, and a logo, to ensure LivWell was instantly recognizable, professional and approachable. The website was designed to be intuitive, making it easy for customers to explore services and offerings while building trust through a seamless user experience.

The new LivWell brand extended to physical spaces with custom signage and décor across all locations, creating a welcoming environment for customers. By connecting the branding across all platforms and physical spaces, Strategie helped bring a higher level of cohesiveness and clarity to the business, a level that would provide LivWell’s audience with what they needed to understand the company and its mission.

To announce the rebrand, Strategie implemented a comprehensive marketing rollout through social media, digital ads, email, and PR, successfully attracting both loyal and new clients.

The impact of LivWell’s rebrand started to steer the business in the right direction. Customers began to trust the brand again, and marketing efforts became more effective. The fresh, cohesive identity resonated with clients, both online and in-store.

For Strategie, working with LivWell has been deeply rewarding. Helping a brand that improves lives find its voice is exactly why we do what we do.

Today, LivWell continues to grow its reach, helping more people achieve their healthiest lives with a mix of personalized weight loss coaching, cutting-edge GLP-1 drugs, and expert nutritional guidance. They also have exciting plans for the future: getting into training and even having doctors on staff to help clients through their weight loss journey.