Innov8 Outdoors
Innov8 Outdoors Breaks Into New Markets Across the US using Programmatic Advertising
Innov8 Outdoors was looking for a smarter, more strategic way to reach new audiences as they expanded into additional markets across the United States. Their goal was to connect with homeowners who want to elevate their outdoor living experience, specifically those interested in adding high-end pergolas that extend the comfort and usability of their backyards for entertaining, relaxing, and spending time with family and friends.
Rather than relying solely on traditional digital platforms, Innov8 Outdoors needed an advertising solution that could meet potential customers where they already were and build brand awareness in regions where the company was not yet widely recognized.
Overview
Programmatic advertising offered an ideal solution. Unlike platform-specific advertising on channels such as Facebook, Google, or LinkedIn, programmatic campaigns are designed to find and reach target audiences across the web, regardless of where they spend their time online. This approach allows brands to maximize reach while maintaining precision and control over who sees their ads.
For Innov8 Outdoors, programmatic advertising provided the flexibility and scale needed to enter new markets efficiently while ensuring their budget was spent reaching the right people: homeowners actively interested in improving their outdoor spaces.
Strategy
Strategie developed a programmatic strategy focused on geographic expansion. Using targeted zip codes, we identified specific regions of the United States where Innov8 Outdoors wanted to grow its presence.
From there, we curated a highly relevant audience group made up of homeowners showing active interest in outdoor living improvements. When users searched for keywords related to upgrading their outdoor spaces, they were served ads showcasing Innov8 Outdoors’ beautifully designed, high-end pergola installations. This ensured the brand was reaching consumers who were not only a strong fit demographically, but also actively in-market and ready to explore solutions.
Execution
The campaign was executed across multiple formats to reinforce brand recognition and drive action. We began by serving display ads as the target audience browsed the internet, using eye-catching visuals and animated GIFs to draw attention and encourage clicks.
To further strengthen awareness and recall, we layered in Connected TV (CTV) advertising, delivering longer-form commercial-style ads through streaming television. This allowed Innov8 Outdoors to tell a more complete brand story and build trust through repeated exposure in a premium environment.
Together, these channels worked in tandem: CTV ads built familiarity and credibility, while display ads drove conversions by directing interested users to Innov8 Outdoors’ website, where they could complete a contact form or call directly to learn more.
Results
Over the course of a year, the programmatic campaign helped Innov8 Outdoors successfully establish brand recognition and generate leads in new markets across the Midwest and Southeast United States, spanning multiple states.
The campaign delivered strong, measurable performance:
- 2+ million impressions
- 3,238 clicks
- 305 website actions, including form fills and calls
These results represent more than 300 prospective customers who expressed direct interest in Innov8 Outdoors after engaging with the ads, demonstrating the effectiveness of a multi-channel, audience-first programmatic strategy.
“What makes a campaign like this so successful is a strong strategy, a strong brand, and a website with a great user experience,” says Tanna Soukup, Founder of Strategie. “When all three work together, the results speak for themselves.”
For Innov8 Outdoors, programmatic advertising not only drove awareness and leads, but also supported long-term growth by helping the brand confidently expand into new markets with a scalable, data-informed approach.