High Point Networks
How Strategie Grew Social Media Engagement 100%
High Point Networks, a leading provider of technology solutions, sought to revitalize its social media strategy to better engage with its audience and enhance its brand visibility. The company was doing incredible things and transforming its industry in the Midwest, but it lacked the internal capacity to effectively showcase its services and industry expertise. That’s when they partnered with Strategie to bring their digital presence to life.
Overview
High Point Networks’ social media channels were not as consistent or engaging as they would have liked. Despite their impressive work and innovation in the technology sector, their online presence didn’t reflect the dynamic company they had become. They needed a strategic partner who could tell their story, demonstrate their expertise, and connect with their audience in meaningful ways.
Strategy
Strategie undertook a comprehensive overhaul of High Point Networks’ social media strategy. The approach centered on three key components: educational content, service-oriented posts, and engaging reels. Strategie created a content calendar filled with informative posts and updates about High Point Networks’ services, designed to educate the audience and demonstrate the company’s thought leadership in the technology sector.
The introduction of weekly reels became a game-changer. These short, entertaining videos featured behind-the-scenes glimpses, humorous takes on industry trends, and playful interactions among employees. The reels were crafted to resonate with both existing followers and potential clients, making High Point Networks’ brand more approachable and memorable.
Execution
Strategie implemented the new content strategy with consistency and creativity at its core. The weekly reels were produced to showcase High Point Networks’ personality and culture while maintaining professionalism. Educational posts were strategically scheduled to provide value to their audience, positioning the company as a trusted resource in the technology space. Service-oriented content highlighted their capabilities and solutions, making it easy for potential clients to understand how High Point Networks could help them.
Results
The impact of Strategie’s approach was substantial:
Increased Engagement: The relatable reels significantly boosted engagement across High Point Networks’ social media channels. The frequency and consistency of the reels contributed to a more dynamic and interactive online presence.
Employee Engagement: The reels not only delighted external audiences but also fostered a sense of camaraderie and pride among employees. The lighthearted content created a positive workplace atmosphere and encouraged staff to actively participate in social media efforts.
Enhanced Reach: High Point Networks saw a remarkable 100% increase in Facebook reach, reflecting the broader and more engaged audience attracted by the new content strategy.
The partnership between High Point Networks and Strategie exemplifies the transformative power of strategic marketing in catalyzing success. By leveraging innovative approaches and collaborative synergy, they increased social media engagement and company culture.